YouTube Insight is a powerful analytics tool accessible to anyone who uploads a video to YouTube. This tool is available to advertisers, Display Network partners, and users.
YouTube Insight lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user, advertiser, or Display Network partner. Most data can be analyzed over a specific time period, and for individual countries.
Specific data available are:
- Views (How many people watched your video):
- Daily views
- Unique users
- Relative popularity in certain countries
- Discovery (How people found your video):
- Advertising: What percentage are coming from your Promoted Videos campaign?
- Did users watch your video on the watch page or on a channel?
- Embedded player: Was the video embedded off YouTube on another site or blog?
- Google / YouTube search: What search terms were users using to find your video?
- Mobile views: Were people watching the video on their mobile devices?
- Related videos: What other videos are users coming from?
- Subscriptions: How important is it to get people to subscribe to your channel?
- Demographics:
- Age
- Gender
- Community (User engagement with videos beyond simply watching it):
- Aggregate community engagements
- Ratings
- Comments
- Favorites
- Hot Spots (See how much the community liked portions of your video):
- Above the line: Indicates that users liked this portion of the video more than the rest of the video on average (i.e. they didn't exit the video at this point, and may have even viewed this portion multiple times).
- Below the line: Indicates that users didn't like this portion of the video as much as the rest of the video on average (i.e. they exited the video at this point).
- Call-to-Action (How many people are clicking on the call-to-action on your video):
- Clicks
- Impressions
- Clickthrough rate (CTR)
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