Affiliate Case Study: Travel

Client: Marriott
Network: Commission Junction


About Marriott
Marriott is one of the most recognisable hotel brands in the world. It has over 3,100 hotels in 68 countries and has been ranked as the lodging industry’s most admired company. Marriott consists of 11 hotel brands varying from luxury to extended stay.


Marriott and Commission Junction Partnership 
Marriott has worked with Commission Junction in the US since 2003 and in the UK since 2007.
The programme is managed from the Marriott Headquarters in Washington with Commission Junction providing a dedicated UK team to manage the programme in the UK and Ireland including:
* Representing Marriott at affiliate events
* Keeping Marriott up to date with the latest information in the UK affiliate marketing and hotel industry
* Publisher Recruitment


Affiliate Marketing Objectives
Marriott works with Commission Junction to achieve the following with their affiliate marketing programme:
* Increased online visibility
* Access to new customers and customer segments
* Access to affiliate shoppers who typically buy more than the average shopper
* A lower CPA than other advertising channels


Affiliate Programme Strategy
Marriott works across all affiliate business models. The lodging company works closely with Commission Junction to recruit targeted affiliates (using specific keyword-driven recruitment methods) to ensure that their programme is kept balanced across different affiliate types. They ensure incremental revenue by de-duplicating against other channels.



Affiliate Marketing Results
* Marriott’s affiliate programme is well-balanced across all affiliate business models ensuring that it is not overly-reliant on one type of affiliate
* Marriott works with Commission Junction to have a comprehensive contact strategy with its affiliates
* Affiliate marketing represents a very low-cost marketing channel for Marriott Affiliate Marketing Successes
* Since the launch of their UK programme they now have 700+ affiliates.
* Marriott’s affiliate marketing programme continues to grow - the year on year growth in their peak period was 303%