Social Listening - SWOT Analysis: Opportunities

1. Social media is slowly maturing and is becoming an established part of the marketing mix, which means there will be continued demand for tools to measure its impact.
2. There is increased demand for specialist social analytics services, particularly in sectors where legal issues are fundamental to the business, such as pharmaceuticals.
3. There are more case studies about the adverse effects of not having social monitoring tools in place, providing opportunities for vendors to communicate the benefits of such software.
4. A dominant player in the industry has not yet emerged, which means the field is still open for a company to gain competitive advantage and become an industry leader.
5. More companies are looking for complete business intelligence solutions that integrate the insights from social media with other channels.
6. More companies are interested in additional consulting services to make the most of social media monitoring data. There is greater focus on understanding how to use the data.
7. There is a clear opportunity for vendors to take a research-driven approach by integrating with other data sources in order to differentiate themselves from other players in the market.
8. Although there is a wealth of different tools, there is an opportunity for a savvy vendor to offer specialist services, such as the ability to offer sentiment analysis in different languages or for different regions.
9. Social CRM is a huge area of growth, and there are opportunities for reputation monitoring companies to partner with CRM companies to garner actionable insights and justify investment.