SEO Best practice #2 - Keyword domination

Keywords also dominate our search intent and interaction with the engines. For example, a common search query pattern might go something like this.
When a search is performed, the engine knows which pages to retrieve based on the words entered into the search box. Other data, such as the order of words ("tanks shooting", vs. "shooting tanks"), spelling, punctuation, and capitalization of those terms provide additional information that the engines can use to help retrieve the right pages and rank them.
For obvious reasons, search engines measure the ways keywords are used on pages to determine the "relevance" of a particular document to a query. One of the best ways to "optimize" a page's rankings is, therefore, to ensure that keywords are prominently used in titles, text, and meta data.
Notice that while there are a lot of results for broad terms, there is a lot less results and thus competition for the specific result.